Bivar
Lighting the Way
A Leading Light Pipe Provider Unveils new Design Features for Their Website and Conference Booth
Bivar offers light pipe technology and optoelectronic solutions, providing engineers across the world with clear human-machine communication tools. From circuit boards to panel interfaces, Bivar supplies illumination design across a wide variety of product designs.
As product designs and technology become more complex, Bivar offers engineers the reliable, high-quality light pipes necessary to support light communication.
What Design Communicates
Bivar, perhaps more than companies in other industries, understands the importance of communication in design. Their light pipe designs are used in environments where failure is not an option, and clear communication is a safety requirement.
That’s why Bivar knew their website needed to effectively communicate with users, offering information in a way that supported Bivar’s role as an innovative partner in engineering design.
Making Connections
In addition to new design for many website features, Bivar needed a new approach to their conference booth, supporting another environment where effective communication is vital to their business. Technology conferences are an important touchpoint between Bivar and design engineers, and they wanted a booth that showcased their unique leadership in the industry.
From One Designer to Another
As designers of a highly specific technology, Bivar recognized the value of tapping into a graphic designer's expertise. Bivar recruited SJC Marketing to design a range of features for its website.
SJC’s team created banners, sliders and a new header and footer for the Bivar website. They also created new graphics and designed landing pages and PDFs for the new design.
Trusting the Creative Process
Bivar also entrusted SJC’s design team with creating a new conference booth, providing a general layout for the booth. Bivar then let SJC’s team apply their creativity to the project and rarely wanted to change the plans.
New Design, New Booth, new Opportunities
Bivar now has the face of a brand that knows design and embraces the forward-facing nature of innovation in technology. With updated features on its website and a conference booth that invites interest, the company is lighting the way for engineers who need light pipe solutions.
