Whether you’re a diehard Swiftie or you hit skip every time one of her songs comes on your streaming service, you can’t deny it: Taylor Swift is a marketing genius.
And if you’ve been looking for a few new tricks to try in your B2B marketing strategy, don’t be afraid to look at some of her tactics.
Be Authentic: Taylor Swift has been endlessly mocked for the ease with which listeners can track her relationship history through her music. But the point is, everyone’s tracking. People are interested in people—and especially their stories.
You may be working on B2B marketing, but don’t forget that every transaction is still one person buying from another. By revealing a little of your personality and story in your marketing, you provide an opportunity for audiences to connect with you and even start to trust your brand.
Be Appreciative: Swift’s legions of fans are notoriously loyal, and there’s good reason. Swift is intentional about reaching out to her listeners, rewarding them with personal attention and reciprocal loyalty.
There are a lot of ways to imitate Swift’s strategy. Consider showcasing some of your customers on social media or creating a core group of brand advocates who weigh in on your product ideas and get to try them first. You might offer rewards to those who engage with your social media posts or who participate in feedback surveys.
Be Consistent: Swift continues to crank out hit after hit, and her fans know that she will work hard to be at the front of trends and a little outside of the box. She’s a leader, not a follower in the music industry. She doesn’t imitate the sound of other artists. She is consistent in her pursuit of new art.
Your B2B marketing can take some cues here. Consistency helps your audiences know what to expect from your company, whether it’s a regular blog post or an annual promotion. It also reinforces your brand values and helps establish you as someone who’s a leading voice in your market.
Your marketing may not get you the kind of following that Taylor Swift enjoys, but that doesn’t mean you can’t try! Contact us at SJC Marketing to discuss how you might make a few changes and see big results.