There’s no question: AI software is becoming more impressive all the time. You might be tempted to use it to write your website content. It’s free, which makes it attractive, but AI content may cost you in the long run. There are several reasons why:
Words, Not Intent, Drive AI Content. When AI software generates text, it uses respectable grammar and strings words into sentences. What it lacks is an understanding of your audience, their pain points and the questions they may have. It’s data-driven, so it may miss the point of why someone is looking for your site.
AI is Not Original Content. There’s a lot of talk around the fact that when AI programs write content or even produce a piece of art, they aren’t doing it from scratch. The result is a compilation of information pulled from the Internet.
AI Content Doesn’t Build Credibility. When you read AI content, you can tell. There’s something generic and milquetoast about it that makes it pretty recognizable as AI. Your audience likely won’t connect with it as well or trust your content.
AI Content Lacks Authenticity: From using local slang to demonstrating a personality, AI content doesn’t have the authenticity that audiences want. When visitors come to your site, they should feel as if they are having an experience with your brand. That requires some authenticity.
There’s a Place for AI in Content. That doesn’t mean you can’t use the amazing benefits of AI in your content. There are a couple of great places for it:
- Brainstorming and creating outlines: Sometimes, it’s just hard to get your wheels turning and AI is fantastic at expanding the boundaries of the ways you’re thinking about your content. You can even have it write some content so that you can get a feel for the topic, but that’s not what you publish; it’s just a warm-up step.
- Grammar and spelling: This is a fantastic use of AI in your strategy. Even if you consider yourself to be pretty good at writing and proofreading, these tools help catch errors that your eyes might slide past in an editing phase.
Is your website content ready for an update? At SJC Marketing, our staff includes a team of writers who bring authenticity and credibility to your brand. Contact us to learn more about how we make your brand shine with quality content.