Brands are competing for attention, loyalty and sales in real time – and they are doing it through social media marketing. Billions of users are active on social platforms, making them a direct path to your audience. If your marketing approach doesn’t include integrating social media channels your target audience spends time on, you are missing out on more than just sales.
Here are a few examples:
- Short-form videos dominating platforms like TikTok, Instagram and YouTube
- Community-driven content on platforms like Reddit
- Live audio chats on X
- Original photography on Facebook, Instagram and LinkedIn
Brand Reputation
Brands that put their personality out front create a bond with like-minded consumers. Most consumers stay loyal to brands that invest in social media content. When a feed consistently offers valuable information, either for entertainment or education, the brand’s reputation improves. Brands with positive reputations attract new customers, increase sales and foster relationships.
Inspire Confidence
The customer making a purchase today has been doing their research, and much of it happens on social media. Some of this research, especially on higher-priced items, can go on for months before the consumer feels confident enough to decide on which product or service they will buy. When you think of your social media marketing as an educational tool, you inspire confidence in the consumer – giving them the facts they need to realize you’ve offered something of value.
Social Media Data
Your content strategy needs to be informed by hard facts. By tracking audience behavior patterns and content performance metrics, your social media platforms become a priceless data bank. It provides information that guides you to a content plan that speaks to what your target audience is looking for. You will more easily identify trends that are relevant to this audience while also identifying everything from the most pertinent hashtags and emerging topics. You can equip yourself with effective conversation starters that boost engagement.
More than Posting
Successful social media marketing involves a solid strategy, consistency and putting the customer first. Mining data and crafting content that will be of value to your followers is not an easy task, but working with a dedicated team gives you the edge over your competitors. At SJC Marketing, we’re social media marketing experts who offer a custom approach. Every customer base has different needs, and we have the tools required to discover those needs and create content that establishes trust, loyalty and faithful customers. Contact us to strengthen your social media presence.