A marketing strategy should never remain static. To stay competitive, businesses must continuously evaluate their approach, refine tactics and adapt to evolving consumer expectations.
If it has been several years since your company last revisited its marketing strategy, now is the time to reassess and make meaningful adjustments. But how can you tell when a refresh is necessary? Here are some key indicators that it may be time to reimagine your approach:
- Outdated Website
Websites can become outdated quickly. Trends change, as do website design preferences, so what might have been completely functional at first will inevitably become sterile and old. Your website should be an obvious indicator that your marketing strategy needs attention. - Random Targeting
Have you cast a wide net, perhaps too wide? If so, you probably spent a lot of money targeting consumers you had little chance of pulling in. Get more specific with your strategy and build content around the core needs of specific consumers. - Spending Differences
Your budget for marketing might be flexible – one year you’ll have more or less than the year before or after. The best strategies are those that allocate money to the most important areas. Make sure your plan accounts for every penny being spent, which, for some organizations, can change dramatically from one quarter to the next. - Leads are Lacking
Another giveaway that you need to focus more energy on your marketing strategy is that the quality of your leads has plummeted. Perhaps your content is pulling in tons of leads, but few of them are making it to the next step in the buy cycle. That’s a sure sign that your efforts are landing on deaf ears, and it’s time to reassess. - New Offerings
Whether it is a new product or a service, usher it in with a fresh approach. This is the perfect time to think about whom this product or service will provide value to, which will inform your content creation and the channels you use to funnel it to the consumers that need it.
A new marketing strategy doesn’t have to be as comprehensive as an all-out rebranding, but it does take some planning. Need assistance? Contact us at SJC Marketing. We’re the marketing strategy experts ready to give a boost to your brand’s image with a sleek plan that includes anything from website redesign to content creation to strategic planning.