Looking for proof of LinkedIn’s marketing impact? The platform’s demographics speak for themselves.
LinkedIn has established itself as a premier marketing channel, empowering organizations of every size and across every industry to reach key decision-makers, strengthen brand visibility and drive meaningful engagement. Here’s why:
- The platform has more than a billion users.
- 50% of those users are between age 25 and 34, but a significant portion hits other important age demographics, including those between 18 and 24 and the 35 to 54 group. These are people driving decisions about spending for their companies.
- The audience includes educated users, the majority of which have at a bachelor’s degree or beyond.
- It’s a strong content channel, with 98% of B2B marketers saying they distribute there.
While the above demographic data is compelling, LinkedIn offers many more advantages that make it a platform worthy of your marketing investment.
Super-Size Your Engagement
LinkedIn continues to deliver consistent marketing results, keeping organizations engaged campaign after campaign and post after post. The platform enables businesses to achieve critical goals, generating quality leads, establishing credibility and building a growing network of active, engaged connections.
But this doesn’t happen randomly. The most effective content is strategic, which means it is tailored to a specific audience and delivered at the right time. When you know the needs and values of your target audience, your content will reflect that and your brand’s voice will be one that resonates.
Did you know that video content on LinkedIn generates nearly 20 times more shares than other formats? With the right optimization, your content can achieve similar results. Partnering with experienced professionals who specialize in social media marketing can help you maximize performance and ensure consistent success.
Targeting
LinkedIn marketing strategies get a boost when the platform’s demographic segmentation tools are used. This is incredibly valuable in strategies that lean on ads, which connect with the right audiences with the use of these tools.
The targeting scope can get tighter, as you can select by company size, job title, industry, seniority, skills, location and much more, which improves the chances of your content getting in front of people who matter to your brand.
Outsource for Effect
Building out a complete content strategy from scratch can be intimidating and time consuming. This critical component of LinkedIn marketing is often skipped over because of a lack of time or expertise, which is why so many brands hand this task over to professionals.
You want precision ad targeting, performance-driven execution and authentic branding while also being an influencer, thought-leader and a source for industry engagement. Hitting all those goals might seem like a tall order, but not when you outsource to a professional marketing team.
At SJC Marketing, we’re ready to spearhead your LinkedIn marketing campaign with expert research and comprehensive content creation. Contact us and let’s discuss LinkedIn marketing and how it will work for your brand.