Everything you’ve heard about publishing a regular blog for your business is true…
- It improves your search engine optimization (SEO)
- It increases brand recognition
- It builds trust between you and potential customers
So, why aren’t you writing a business blog? There are probably a few really good reasons, such as a shortage of time available or not being familiar with blog posting platforms. Or you might not know what topics people want to read about. There are ways around every one of these obstacles, but more on that later.
For Now, Let’s Dive Into Five Good Reasons to Have a Business Blog
It Gets Your Site Seen: It’s not just that businesses who blog see a significantly greater number of links to their page. You also enjoy a better ranking on search engine results pages. Search engine algorithms favor sites that regularly update content, so if you have a blog coming out every week, Google’s going to show you more love.
A blog also gives you something to post on social media. It’s a conversation starter, giving your audience new industry information or the answer to a common question. If you include the right call-to-action (CTA), your audience will have a good reason to click through to your site, increasing traffic.
It Improves Brand Awareness and Recognition: Have you ever considered what your brand “sounds” like? If your brand were a person, would they be young or older? A snazzy dresser or a little on the frumpy side? Maybe they would talk with a bit of a down-home twang or carry a stuffy, uptight tone.
When you write a blog, it’s an opportunity for people to know the personality of your brand. They begin to recognize the kinds of values that come through in your blog or notice that you seem acutely aware of their challenges. It’s a way to get your brand in front of people in a positive way.
It’s an Amazing Trust-Builder: You know your brand embraces quality. As a third-generation company, you also value the importance of doing things the right way, without taking shortcuts.
How will your potential customers know this? Because you write a blog, of course. When you provide valuable answers to their challenges or questions, you’re building trust with your audience. Before long, they’ll go straight to your site when they have a question, rather than to a search engine.
A blog is a unique way to make important connections with your audience. So, what about those challenges we quickly mentioned earlier? What if you don’t know where to start?
That’s where SJC Marketing can help. If you have no trouble coming up with topics, but you need someone to write the full content, SJC can do that. If you need help identifying the kinds of valuable information you should share, we do that, too. And if you need help creating a blog from start to finish, SJC is ready to assist. Contact us and let’s get started on your blog!