Google Analytics remains one of the leading web analytics platforms—and for good reason. Millions of organizations rely on it to uncover valuable insights and make data-driven decisions that drive strategic growth. Is your organization leveraging its full potential?
Coming to Clarity
It’s challenging to make sense of all that is going on through many distribution funnels and channels your company utilizes. Fortunately, Google Analytics steps in to take these complexities and turn them into insights. It tracks how visitors interact with your platforms, from your website to your social media pages and more.
With Google Analytics, you gain clarity about which sources are driving traffic and creating conversions. You get visual reports and track goals, and see exactly what is working and what needs to be adjusted. Where are the users falling off? How can you optimize each step customers take on their journey with you? Google Analytics will provide these answers.
What is the Consumer Thinking?
Google regularly updates Analytics, and one of the newer improvements is in tracking individual behaviors as they pertain to your channels. By implementing a user ID, Google allows you to monitor usage throughout their journey. This means you can, in real time, make decisions about how you can better focus on customer retention.
Which pages do users visit? How long do they stay on each page? What are they clicking on and at what point do they click away from your site? Google Analytics gives you a magnifying glass that allows you to understand more about engagement patterns, conversion paths and gives you the facts you need to make smarter decisions going forward.
Smarter Budgeting and Strategizing
Yet another step toward improvement is Google’s plan to offer cross-channel budgeting. You’ll be able to see how different marketing channels contribute to conversions. This means that as you strategize, you know where the true value is in each channel you use from email to social media to paid search. With this information, you can now allocate budgets more effectively.
When you have visibility like this, you can be a data-driven planner, but you’ll also find yourself reducing waste and improving your overall return on investment.
While you don’t need to be Google-certified to use Analytics, it can take a while to get the most out of it. If you want to stay focused on building your business, let SJC Marketing do a deep dive into marketing analytics. We have experience with Google Analytics and know exactly what to look for to improve your marketing strategy. Contact us today and let’s dig into those insights!