You’ve dabbled. You’ve posted. You’ve even run a few polls, contests and a live Q&A. But have you developed a social media marketing strategy?
If you’re shrugging, raising one eyebrow or looking up at the ceiling like the answers might be there, it’s probably safe to say that you haven’t put a whole lot of strategic thought into your social media marketing.
And that’s okay, but now it’s time. It’s time to invest more because this is a critical part of connecting well with the people most likely to buy your product. Here are five stats that will convince you that social media marketing could be critical to your strategy:
93% of Consumers Think It’s Important. More specifically, consumers believe it’s important for brands to keep up with what’s going on with online culture. That doesn’t mean you’re chasing every fad that hits social media; it simply means that you’re a savvy brand in control of your online narrative. You’re aware and participating in trends that your specific target audience is interested in.
90% of Consumers Use Social Media to Keep Up With Trends. And you should, too. It’s a great way to see what your competitors are doing and find those gaps in the market where your brand shines. A competitive analysis report provides deep insights into where you can further differentiate yourself in the market.
91% of Business Leaders See it as Real-Time Insight. Your marketing strategy should be customer-centric, and a social media strategy gets you closer. You’re able to see your audience’s reactions to your messaging in real time, giving you valuable information about how your campaigns are landing.
93% of Consumers Want Brands More Involved in Combatting Misinformation. Becoming a thought leader in your industry is a big reason to invest in social media marketing. When there’s false information or a wrong sentiment gaining traction, consumers need the experts in the industry to step forward. That’s you.
73% of Consumers Using Social Say a Non-Response May Lead to a Lost Sale. In other words, a company without a social presence big enough to respond to complaints or comments sends business to its competitors. Know how to handle online negativity with a defined policy and respond quickly to comments or complaints. Your business depends on it.
You’re ready, aren’t you? You know you’ve been wanting a social media marketing strategy, but you needed a good reason to take the dive. This is it, and we’re ready on our end, too. Contact us at SJC Marketing, and let’s get started on a strategy that will generate leads, help you tune into your customers and ultimately, grow your business.