Maybe it’s time you rethink video marketing.
It’s not just for 20-something TikTok influencers. Nor is it limited to big brand names.
Seeing Video Marketing in a New Way
You might be surprised that video marketing is one of the most universally beneficial marketing formats. People of all ages, income levels and every other measure of demographics engage with them.
So, if you’re not yet using it, you may not be aware of all the amazing benefits. Here are six of them:
They’re Irresistible: Oh, sure, everyone’s gotten pretty quick with the scrolling thumb. But those scanning eyes are on the alert, too, and most eyes can’t resist the pull of a video starting as they scroll by. They’re likely to reverse-scroll back to your video to see what you’re showcasing.
That being said, your video needs to offer value or they’ll scroll right past the next time. You not only need to be eye-catching in your content creation, but also provide some kind of important information. Think how-to videos or a behind-the-scenes look at your business.
You’ll Feel Like You Cracked That Algorithm: Google and other search engines have a bit of a thing for video. Their algorithms tend to prioritize sites that offer video content.
But you’ll need to go a step further to make sure your video is helping you reach a higher rank on search engine results pages. You need to add a transcript, because not only do search engines like video, they also prefer sites with accessibility so all users can enjoy your content.
Replace Your Shout With an Enticing Whisper: A lot of content creation includes one glaring mistake: overt brand promotion. People can hardly stand a 30-second commercial; why would they read a long blog or watch a video that’s essentially telling you how great they are?
Don’t make this mistake by creating a video that promotes your product. Instead, offer a more subtle approach by building trust with your audience. You do this by helping them solve a challenge or answering some frequently asked questions.
It’s an ROI Dream: When you compare video marketing with some other formats, you can see why your finance team will like it. For instance, once you post that video, it’s on. It’s working. It’s a 24/7 tool.
But You Don’t Have to Go It Alone: While video marketing can be easy to get started, we get it that sometimes there’s just not time to dedicate to a new strategy. And do you have someone on your team that has expertise in this area? If not, that’s when you call SJC Marketing. We have plenty of experience working with companies like yours to increase engagement, promote brand awareness and increase web traffic with video marketing. Contact us to get started!