SJC BLOG


For the Love of a Winter Day and a Good Book: Inspiration From Our Team for Your Monday Morning Coffee


Love is … definitely a good book on a winter’s evening. This week’s Monday Morning Coffee could give you some inspiration toward how you’ll curl up when Monday comes to a close.

Be it digital or a good old-fashioned hardback, reading during the winter months is a favorite past-time across the SJC team. But it’s not all about the entertainment value – we’re always looking for ways to stretch our brains creatively and new ideas to freshen up the content we produce. We love to learn, and to share that knowledge across everything we do.

Here are some ideas for your own shelf from some of our team members:

Susan Campbell, President: “Becoming Dr. Seuss,” by Brian Jay Jones. My dad loaned it to me to read. The author also wrote “Jim Henson: The Biography,” and I just finished that last summer. He’s a good biography writer and I love seeing how these innovators came to be who they are and then influenced the world.

Lisa Smith, Content Manager: “The Prairie Homestead Cookbook,” by Jill Winger. More than a cookbook, it’s the story of a new adventure, and the journey of creating something from scratch. Creativity can be found all around us. We just have to look in new places to be inspired.

Hannah Johnson, Administrative Manager: “The Amateurs,” by Sara Shepard. I liked it because it was a murder mystery and kept me on my toes the whole time. As a work read, I liked “All Marketers Tell Stories” because it showed another side of what marketing is all about. It’s not just about advertising and making money, but about creating a narrative to capture your audience.

Jessica Stewart, Account Manager:The Color of Water: A Black Man’s Tribute to His White Mother,” by James McBride. I like non-fiction and this was a really great book. I’ve loaned it out to several people to read.

Rachel McCoy, Account Manager: “Anne of Green Gables,” by L.M. Montgomery. There are so many great examples in there of how to describe something. And so many quotable quotes, like: “People laugh at me because I use big words. But if you have big ideas, you have to use big words to express them, haven’t you?”

Dylan Cutitta, Client Project Coordinator: “Leaders Eat Last,” by Simon Sinek. This book teaches the value of a great leader in an organization and how that sets up everyone else around them for success. The title of the book comes from the tradition in the Marine Corps where the highest-ranking officers take their turn after everyone else has, whether that means at mealtime or on the battlefield because it shows that great leaders sacrifice their own comfort – and even their own survival – for the good of those in their care.

This Monday morning, we raise our mugs to a winter book and having clever people around to share it with. Tell us what you’ve been loving lately!