Over the past few decades, the volume of marketing messages people encounter each day has exploded. Yet the length of our days hasn’t changed. The challenge is clear: how do you ensure your marketing efforts are the ones that stand out and resonate with your audience?
The answer is professional photography.
To start with a bit of background, consumers prefer visual storytelling to text-only content. It allows them to quickly process ideas and fully connect with the ideas presented. Let’s just agree: reading comprehension is work. So, make it easy for your audience and tell them a compelling visual story.
Visual storytelling uses images and video to communicate complex ideas and emotionally connect with the audience. To successfully stand out from the noise, high-quality visual storytelling is critical. Here are some of the benefits of investing in professional photography for your storytelling content:
Something Worth Their Attention: With so many ads vying for their attention, your audience is going to gravitate towards those with quality images. When visuals are grainy, out of focus or not quite right for the messaging, people pass them by.
Visual Storytelling Expertise: A professional photographer knows how to create images that tell the story you want to communicate. From knowing which shots to capture to the editing process, they will emphasize the elements that bring your story into the center of your ad.
Communicating Value: You want your audience to value your brand, but you need to show that you value it first. Professional photography sends a message to your audience that you are focused on connecting with them and earning their business, so much so that you invested in quality images.
Google Likes It: If you’re beginning to feel like every marketing advice involves something about ranking for Google, you’re right–it’s that important. Your search engine optimization (SEO) is how people find you via search, and Google tends to favor visual content over text, and it also prioritizes high-quality images.
People like stories, but they especially love good ones. If you want to connect with your audience through a good story, professional photography should be part of your planning. And if you don’t have a professional photographer on staff who specializes in marketing and visual storytelling, contact us at SJC Marketing.