Marketing Musings

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Learn how a wayward content strategy might be messing up your B2B marketing efforts.

How Not to Do Content for Successful B2B Marketing

Content marketing has been foundational for companies across industries for a long time. And yet, people are still using it to derail their B2B marketing plans. If you aren’t getting the results you want, take a look at the following list and see if you’re engaging in one of the ways not to do content […]

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B2B Marketing

Before you embark on a marketing strategy, be sure you are beginning with the right data.

Data Is Foundational for a Strong Marketing Strategy

There’s no doubt that creativity is critical in marketing. But art must also be accompanied by science. Your marketing strategy needs creativity, but that creativity needs to be integrated with a solid foundation of data. The creative part of any marketing strategy is a lot of fun, and you might be tempted to think that […]

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Marketing Strategy