Nobody could have guessed that today, some of the most often spoken names are Alexa and Siri. Whether users are in their car, kitchen, living room or strolling down a sidewalk – voice search is an increasingly useful tool. Your customers and potential customers are also using it to find what organizations like yours have to offer. So, how does voice search impact your SEO strategy?
Voice Search Rising
Several factors are driving more frequent use of voice search, including that it’s a convenient and hands-free process; it is available on practically all smart devices, including Amazon, Apple and Google home devices; it caters to the mobile-first consumer behavior and the accuracy of voice search has greatly improved.
SEO Challenges
For years, organizations have been locked into their SEO practices, only tweaking them to align with various trends and ever-evolving industry keywords. To optimize your content for voice search, a new approach is required, including thinking about keywords in a more conversational way. The use of long-tail keywords similar to how a person would use them in casual conversation is also a best practice.
Positive Results
When you optimize for conversational queries and long-tail keywords, you increase the chance of a user finding your content. Also, with optimization toward question-based queries rather than traditional keyword searches, you will increase website traffic.
Another aspect of voice search that can pull in local traffic is that many users are looking for something near them. If your Google Business profile is up to date and you’ve got a robust review page, you’re going to attract more local users.
Most voice searches occur on smartphones, so if your site is optimized for speed and responsiveness, your SEO will provide a stronger mobile experience for the user. Consumers today are focused on the user experience, so you will also improve your customer satisfaction ratings.
Seeking Assistance?
You’re looking for a competitive advantage, and now is the time to get ahead because not all businesses have jumped on the voice search optimization bandwagon, which means your new SEO strategy can put you ahead of the competition and rank higher for voice queries.
At SJC Marketing, we’ve assisted organizations across many industries with their SEO strategies and voice search optimization is part of the package. Contact us and let’s get a customized plan rolling for your brand.