While social media marketing serves a variety of purposes, one often overlooked benefit is its indirect help in achieving SEO objectives. By sharing the right content, businesses drive qualified traffic, enhance online visibility and generate valuable backlinks, all of which support and strengthen overall search engine strategies
Complimentary Strategies
There are obvious distinctions between SEO and social media marketing. For example, social media strategies focus on building engagement and creating opportunities for discussion. With SEO, content is still extremely important, but there is also an emphasis on optimizing the company website, so it is easier to find. Is one more important than the other? No – they support each other.
You know where your target audience spends their time, so when you direct high-quality content to their preferred platforms, you increase your visibility and direct more traffic to your website. Organizations see their social media marketing improve everything from page views to time on their site, higher engagement to lower bounce rates.
Betting on Backlinks
When the SEO goal is to get your brand and your content in front of more eyes, your social media marketing helps achieve it via amplified backlinks, because when you get your content out there more effectively, it becomes more shareable and discoverable by those who can use it as a source.
Tips to Success
Individual organizations each have unique goals, which means the strategies involving social media marketing and SEO differ, but there are important commonalities:
- Optimizing Images
It doesn’t matter how the demographics change from one audience to the next where images are concerned – consumers of all types are impacted by them. Be sure to optimize yours for SEO and social. - Keywords Matter
No, keyword importance has not been downgraded – you still need to find out what’s hitting with your target audience and how various keywords work with your content ideas. You can also look at your older content and how it could be improved by using more relevant keywords. - Shareability
Don’t make it a hassle for your users to share your content with others. Use social media icons and links in your content so all they have to do is click. - Check the Data
Utilize various available tools that help you analyze the data related to how your content is performing. These engagement insights are valuable in determining how your strategies are working and how you should refine your focus.
Outsourcing
While some social media marketing tasks can be managed in-house, partnering with a professional frees up your time to manage your business. At SJC Marketing, we understand the power of a strategically managed social media presence. Let us craft a tailored strategy that amplifies your brand and drives engagement. Contact us today to elevate your visibility and reach.