Marketing Musings
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You’ve dabbled. You’ve posted. You’ve even run a few polls, contests and a live Q&A. But have you developed a social media marketing strategy? If you’re shrugging, raising one eyebrow or looking up at the ceiling like the answers might be there, it’s probably safe to say that you haven’t put a whole lot of […]
Instagram Reels has been around for five years, and in that time, it has become a powerful tool for marketers. For social media users, Reels stand out above other video formats. According to Google Trends, Instagram Reels are shared 24% more than other video formats. But what is the attraction? Here are a few things […]
Read More… from Are You Using Instagram Reels as a Part of Your Social Media Marketing?
Consumers rely heavily on social media, and not just for entertainment but also for making informed purchasing decisions. The same applies to business leaders who use social platforms to guide smart investment choices for their companies. That’s why effective B2B marketing strategies incorporate a strong social media presence. To get the most out of your […]
Brands in all industries attempt to build trust with current and potential customers through social media marketing, but not all brands do it effectively. Real progress is achieved only through genuine and authentic efforts. Why is authenticity so important in today’s hyperconnected world? Simply put, consumers aren’t passively consuming social media—they are highly discerning and […]
Read More… from The Power of Authenticity in Social Media Marketing
Consumer tastes evolve over time, but one constant is their desire for meaningful content that entertains and educates. But which platforms will be the most meaningful for social media marketing efforts in 2025? Also, will the tone of the message need to change significantly from what it was in 2024? Stay tuned, we have the […]
Read More… from Social Media Marketing Tips for Better Engagement in 2025
Consumers spend an average of two and a half hours a day on social media sites. And even though privacy concerns and various other controversies stir, Americans are holding fast to their preferred sites. According to Pew Research, YouTube and Facebook are the most popular sites. Does that mean you need to spend more time […]
Read More… from Know Your Audience When You Plan Your Social Media Marketing
Social media evolves with consumer demands. Companies building their social media marketing strategies around these demands create a platform for long-term customer satisfaction. The 2023 Sprout Social Index Report provides data for creating more consistent content for social media campaigns. Some interesting takeaways around consumer usage include the following: 68% of consumers use social to […]
Read More… from Social Media Marketing Ideas for Improved Engagement
Social media trends are constantly evolving. User preferences come and go, but it’s important to pay attention and adapt by using the latest social media marketing tools and distributing content in the places where your audience is spending time. A recent survey by Sprout Social of more than 500 social media marketing experts shows they’re […]
If Facebook, Instagram and TikTok have been the party scene, LinkedIn has represented the buttoned-up conference room of social media. The other platforms are humor, political statements and personal sharing while LinkedIn has been industry, thought leadership and professionalism. And Meta and TikTok marketing have been B2C while LinkedIn marketing remained almost purely B2B. In […]
Read More… from 3 Reasons Why LinkedIn Marketing May Soon Be a Favorite of B2C Companies Like Yours
LinkedIn is a hit with networking professionals, but it has grown beyond being a platform simply for job seekers, and small business leaders have taken note. LinkedIn has around 310 million active monthly users, making it a viable business marketing tool not only for B2B companies but for B2C as well. One of the qualities […]
Read More… from Harness the Benefits of a Solid LinkedIn Marketing Strategy