Instagram Reels has been around for five years, and in that time, it has become a powerful tool for marketers. For social media users, Reels stand out above other video formats. According to Google Trends, Instagram Reels are shared 24% more than other video formats. But what is the attraction? Here are a few things that lead consumers to be drawn to Reels:
- It is a short and engaging format.
- The fast pace, as well as the fact that Instagram Reels are driven by trends in music, memes and other factors, make Reels more shareable.
- Non-followers are more likely to see Reels thanks to Instagram’s algorithm, which favors short and engaging content.
- Unlike standard videos, Reels can appear in users’ Explore Page, Stories, Feeds and even on Facebook, Instagram’s parent company.
But what about TikTok? Isn’t this the place to go for marketing short, engaging videos?
TikTok beat everyone to the social media marketing punch as a short-form video platform, but Reels was built to compete directly with it. The Instagram algorithm is centered around boosting Reels more than other content, such as feed videos or stories. Reels also mimics various TikTok features, such as the popular editing tools, music library and auto-captions.
The Benefits You Get from Using Instagram Reels
For brands promoting products, Instagram Reels is an excellent choice, as the content can be set to music and offers a visually stimulating and engaging way of showcasing a product. But used the right way, even services can be showcased.
It’s not all about products and services. Social media marketing is also about brand awareness. Reels is an effective tool for boosting your image and brand awareness.
There are countless ways increase awareness and build trust with a wider audience. Content that offers a behind-the-scenes look at your company or a peek into the company culture prove to be highly effective.
And if you’re like most marketers, you are out to drive more traffic to your brand’s various platforms, including your website. Instagram Reels can do that via the following methods:
- Call-to-action links
- Shoppable product tags that take the user directly from the reel to shopping
- Meta pushes Reels to Instagram and Facebook, offering cross-promotion opportunities that drive more traffic
At SJC Marketing we create highly engaging content on multiple platforms, including Instagram. Contact us and let’s boost your traffic, create more buzz about your brand and funnel more consumers your way.