Maybe you’ve been skeptical of digital marketing from the start. You’ve watched the trends, heard the buzzwords, and wondered if it’s all just hype. You’ve had other priorities, and diving into digital never felt urgent.
But here’s the thing—it’s time. And not just because “everyone else is doing it” or because it’s the trendy thing to do. It’s time because digital marketing is one of the most effective, measurable and scalable ways to grow your business today.
Whether you’re looking to reach new customers, build stronger relationships with existing ones, or simply stay competitive in your industry, digital marketing delivers real results.
Still not convinced?
Take a look at eight reasons why it’s time to invest in digital marketing:
- It Helps Customers Find You. Don’t make it difficult on them. A strong digital presence helps you pop up in search results on Google, social media and YouTube. They want to find you, so make yourself visible.
- It Helps You Find Them, Too. One of the benefits of getting into social media is its amazing targeting capabilities. If you know that your customers tend to be females in their 30s who work in fields like education and healthcare, social media can get your messages directly to more of the users who fit that description.
- You Get a Wealth of Information. You’re going to be wowed by all the information you gain with a digital marketing strategy. Find out how many people shared your blog, which part of your website people tend to click away from and even how much traffic is coming to your website directly from search engines.
- Improve Brand Awareness. Familiarity is an important part of lead generation. Make sure you’re getting your name out there. Digital marketing tools equip you to do it much faster and more effectively than you can through traditional marketing techniques.
- Adapt and Refine. Once you develop a strategy, digital efforts allow you to measure how it’s going. You might track how many people clicked on your promotional email or how many visitors you received that came from a social media post. If the results weren’t what you hoped, you change it up and see if it improves. Once you get used to this, you’ll wonder how you ever did marketing before.
- Level the Playing Field.. Today’s digital marketing tools are much more accessible than some higher-cost forms of traditional marketing, equipping even the smallest companies to break through the noise with clever taglines or engaging videos. You can also use tools like Pay-Per-Click advertising, where you only pay for the engagement you get.
- Lead Generation. The more touchpoints you have with a potential customer, the more likely they are to become a customer. Digital marketing offers a wide variety of channels. You connect with audiences over social platforms, email, geofencing, Google Ads and more.
- Track Your ROI. Traditionally, marketing has been a bit of an exercise in “see what sticks.” Not anymore. Digital marketing allows you to see directly where your leads are coming from and what you spent. Next time you want to expand your marketing budget, you’ll have the data to back up your request.
At SJC Marketing, we have fun helping companies just like yours experience amazing growth and results through digital techniques. Let’s chat! Contact us and let’s talk about what digital marketing could do for your business.