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Marketing Musings

You won’t overhaul your marketing strategy every month, but you’ll review your metrics continuously.
How Often Should You Revise and Refine Your Marketing Strategy?

A marketing strategy written 10 years ago would probably give you a bit of a laugh if you read it today. Launched before social media was fully embraced as a marketing channel, and probably peppered with some outdated ideas, it wouldn’t serve your company well today. Clearly, you want to update your marketing strategy more […]

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