Marketing Musings

Monday Morning Coffee
Monday Morning Coffee With the Apple Blossom Parade

Elaborate floats, queens waving and children scurrying to pick up all the candy thrown, everyone loves a parade! The annual Apple Blossom Parade and Festival is a tradition in St. Joseph, Missouri, that has been around since 1924. Occurring every spring, this local event is the third oldest Apple Blossom parade in the nation and […]

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Monday Morning Coffee
Monday Morning Coffee with Riverfest

A Fresh Look at a Historic St. Joseph Landmark The Missouri River is a gently winding and ever-present thread connecting St. Joseph’s families, businesses and community for more than 150 years. Since the 1800s, families have gazed across it’s muddy waters as they dreamed of their future in the West. They’ve looked to it for […]

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Monday Morning Coffee
Monday Morning Coffee With a Little Spice

If you make a visit to St. Joseph, Missouri and ask for a unique place to eat, Barbosa’s Castillo is sure to be one of the places mentioned first. Barbosa’s has been a St. Joseph staple for decades and is well known in the community for some authentic Mexican food!           […]

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Monday Morning Coffee
Monday Morning Coffee With a Few “Uncommon” Characters

What makes a city “uncommon?” It’s a combination of things … like history, culture, art, business, recreation, music and food. And perhaps more than anything, it’s the people. Launched one year ago, visitors, newbies and residents of St. Joseph, Missouri, have a new snapshot of all that makes the city interesting and unique. The Uncommon […]

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Is blogging still cool? Yes it’s still a powerful marketing tool.
St. Joseph: Made With Uncommon Character

The SJC Marketing Team Talks Community Branding in St. Joseph Located just one hour north of Kansas City, St. Joseph is a town steeped in history but with a progressive feel. As the launching point of the Pony Express, it has a bit of a Wild West vibe to balance a modern entrepreneurial spirit. Those […]

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Monday Morning Coffee
Monday Morning Coffee With Robidoux Resident Theatre

The Little Theater That Could … If all the world’s a stage, and everyone an actor, those who love community theater have a home in St. Joseph, MO, at Robidoux Resident Theatre. Named after the city’s founder Joseph Robidoux, the theater (often referred to as RRT) features a total of 80 productions annually, across children’s […]

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Monday Morning Coffee
Monday Morning Coffee With Mokaska: The Return of the Well-Roasted Bean

When an old coffee grinding name from 1884 wants to come back to life, how does it return? Think cozy, quirky and earthy small-batch coffee roaster – while marking another interesting chapter of St. Joseph’s downtown resurgence. Local residents have brought back a name in coffee that was cutting-edge cool, long before anyone ever heard […]

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Monday Morning Coffee
Monday Morning Coffee With Nellestein Vein Institute

One of our newest clients, Nellestein Vein Institute (NVI), offers a full spectrum of treatment for vein problems in St. Joseph. Dr. Michael Nellestein has been serving in this community for 20 years in the capacity of cardiothoracic and vascular surgeon. He also helped build a Vein Clinic for a local healthcare entity. He brings […]

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customer service
The Importance of Customer Service: How St. Joseph HyVee Created the Ultimate Experience

There’s no denying that weather plays a huge role in our daily lives, especially here in the Midwest where Mother Nature is sometimes happy and sunny one day and icy and gloomy the next. It can be a challenge to prepare for storms, but when your plan is set beforehand and consistency is your strategy, […]

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Putting a Little More Love in Our Hearts: Monday Morning Coffee With MidCity Excellence

This time of year, Christmas music is playing 24 hours a day. It’s on the radio, it’s in the stores while you shop, it’s on your Pandora station. There is one song that keeps playing over and over and the words that stand out most are “Put a little love in your heart.” It seems […]

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