Marketing Musings

In a more localized search environment, your SEO strategy must consider community needs.
Developing an SEO Strategy for Evolving Times

The effects of the pandemic have hit every industry, forcing most organizations to rethink their business plan and adapt to a new situation. SEO strategies have also evolved to include new elements focused on staying local and staying relevant. And while the approach to SEO constantly evolves, it has become especially important to rethink strategy. […]

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Including keywords in your title, and also in your conversation, is a good SEO practice for podcasts.
Is Your Podcast Aligned With Your SEO Strategy?

Podcasts are a great way to round out your marketing campaign. They make it easy to infuse your brand with authenticity, you can relax and enjoy talking about areas in which you happen to have expertise and you can record podcasts in your pjs and bed head. But just because podcasts are one of the […]

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SEO strategy
Linking is Key for Your SEO Strategy

Add Linking to Your Marketing Plan to Demonstrate Your Relevance and Improve SEO One of the important components of any good SEO strategy is the prioritization of linking. Linking is, in essence, a type of endorsement of your brand. It boosts your SEO results and investment in both the time and resources to improve linking […]

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SEO
How to Get the Best Value From Your SEO

Optimizing Content to Increase Marketing ROI No matter what the size of your business is, you need to be optimizing your content. You may be thinking, “I don’t share content. I just have a tiny website and I post a few updates on Facebook each month.” My friend, this may be all you have, but […]

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Creating Valuable Content in Your SEO Strategy

Engaging Your Audience While Focusing on SEO A search engine optimization (SEO) strategy includes two important tenets: catering to the target audience and pleasing Google. It sounds simple, but it’s really an ever-changing landscape that requires attention to the rules of the search engine and the needs of the audience. There is more than one […]

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Do You Need To Reevaluate Your SEO Strategy?

From time to time your SEO will need to take a new direction. Every business goes through changes and making decisions that mean switching your focus isn’t easy. But if you know your SEO isn’t working then you need to get going. This article talks about how you can get started in redirecting your current […]

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Four Ways to Boost Your Blog Traffic

Blogs are a great way to develop customer interaction and get your business information out to the masses. It doesn’t matter if you’re a self-employed boutique owner or the IT director of a family-owned business, start a blog. Getting set up is the easy part. Generating blog traffic that is interesting can be the hardest […]

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Popularity or Search Engine Optimization, Which One is Getting You on Top?

Search engine optimization is a lot like high school. It takes time to become the popular kid, and some work to maintain that reputation. Your company may be facing similar strides online. Being the new business on the block has obstacles and a majority are going up against those who have already established their online […]

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Social Media for the Small Business Owner

If you are still afraid of social media – don’t be. Now is the time to face your fears and get networking. Even the most forward-thinking marketers couldn’t predict how social media would be changing the way we do business. For big brands and big companies, social media was something that was easy to accommodate. […]

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What’s Affecting your Search Engine Optimization?

Do you have a business that you’d like to see gain more traffic and attention? Increasing sales is an age-old battle that all companies have faced at one time or another. Something you might find interesting is that nearly all consumers conduct online searches to identify and review local businesses. This means that your placement […]

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