Marketing Musings

From speedy loading to keywords and H1 tags, success in SEO depends on attention to detail.
Get Your SEO Up to Speed

Few things are more frustrating than putting a lot of energy into a project and seeing no return on your investment. Time and again, company websites fail to get the hits you were sure would come shortly after launching. The blame can be assigned to an assortment of issues, including your approach to SEO. A […]

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SEO best practices
How Does Your Website Design Affect SEO Best Practices?

Why You Need to Include Semantic Website Design in Your SEO Strategy When a consultant, developer or marketer uses the term “SEO”, you likely think of meta tags, backlinks and keywords. It’s no surprise then that most of the conversation surrounding SEO best practices is dominated by discussions on content optimization. But is that all […]

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Trending Thursday
Trending Thursday: SEO Writing Tips From SMX Advanced

Search Marketing Expo (SMX) Advanced recently took place in Seattle and included a Q&A with Google’s Gary Illyes. Amidst the technological jargon, there are several great SEO writing tips you can glean from Illyes’ answers. We’ve outlined the factors we believe will prove the most valuable to your marketing strategy. SEO Writing for RankBrain RankBrain […]

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Will Your Customers Find Your Site

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Are You Making These Mistakes in Your Customer Acquisition Strategies?

Customers Are First in Knowing How to Market Your Business Ask yourself today these important questions: How did I gain the new customers I landed this month? Was it deliberate or by accident? What can I do different next month?  Considering customer acquisition strategies is actually closely linked to your overall marketing plan, and knowing […]

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Creating Valuable Content in Your SEO Strategy

Engaging Your Audience While Focusing on SEO A search engine optimization (SEO) strategy includes two important tenets: catering to the target audience and pleasing Google. It sounds simple, but it’s really an ever-changing landscape that requires attention to the rules of the search engine and the needs of the audience. There is more than one […]

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SEO: What Should You Believe?

Theories abound that claim to be “the perfect way” to carry out successful search engine optimization (SEO) strategies. It can be difficult to navigate the landscape with all the information available to you, so let’s take a look at things you need to work on avoiding this year. First and foremost, you have to understand […]

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Tips to Succeed With SEO Writing for Non-Profit Organizations

Time to perfect your SEO writing. Blogs are an important way to tell your non-profit organization’s (NPO) story, along with driving people to your website. Creating a blog page on your website and using keywords that your audience searches for on search engines can impact how many people find and visit your website and hear […]

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Key to SEO is Knowing Your Audience

Search engine optimization (SEO) is primarily about amplifying your content. Having the greatest website and the most effective content around does not necessarily mean that people will end up on your site or viewing your content. There are unlimited ways to become the top hit in a Google search, including writing blog posts, social media […]

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Boosting Your SEO Means Connecting With Your Consumers

When you hear the word “Google” what is the first thing that comes to mind? If you are a business owner, there’s a good chance you think search engine optimization or SEO because every business wants to be at the top of consumers’ online search results. Yes, SEO is very important, but did you know […]

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