Marketing Musings

If your content marketing is filled with sales pitches, you’re definitely doing it wrong.
Common Content Marketing Mistakes

You’re posting on your blog regularly. You repurpose your best material into infographics and videos. You even make it your personal mission to prioritize SEO principles for your content marketing strategy. But are there things you are also doing that may be having a negative effect on your content marketing efforts?  Use the following list […]

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Creating content doesn’t require you to decide on the perfect blog length. It requires that you know your audience.
What is the Perfect Length for Creating Content for Your Blog?

Know Your Audience When Developing Your Blog Strategy There’s a lot of ongoing discussion about what makes the perfect blog length when creating content for a blog strategy. Some studies show that consumers love long-form blogs, while others seem to indicate that shorter is always better. What’s the answer? Well, we say it depends. Here […]

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Content marketing shouldn’t be all about the sell. It’s about authentic connection with your audience.
Creating Authenticity in Your Content Marketing

Content Marketing That’s About Connections Authentic content adds value and provides a connection to your audience, but many marketers exchange this higher level of content marketing for something less that is all about the sale. You want to market your product, but not at the expense of losing your audience. It’s a fine line, and […]

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digital marketing strategy
3 Steps You Should Include in Your Digital Marketing Strategy

Increase Website Traffic to Increase Conversions Is your digital marketing shaped by a cohesive strategy? If not, you may be spending a lot of time, money and energy on emails and social media posts without a clear idea of how they are contributing (or not) to your company’s growth. Beginning a digital marketing strategy starts […]

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content marketing
Distribution is a Key Component of Content Marketing

Why Distribution Must Play a Starring Role in Your Marketing Strategy Everyone in content marketing likes to say that content is king. While it’s harder to come up with a catchy tagline for distribution, it’s important to keep distribution close to your content. Distribution is the element in your marketing strategy that makes sure your […]

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quality content
Are You Tired of Hearing “Content is King?”

Well It Really Is … So Here Are 4 Tips for Creating Royal Content Whether you’re a marketer or a business owner, you’ve probably heard the phrase “content is king” over and over the past few years. We get it — the quality of your content has to be good in order to get people to […]

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content marketing
The Importance of Investing in Content Marketing in 2017

Content Should be at the Core of Your Strategic Marketing Plan  It’s a new year and you are all set to begin 2017 with a full run at your goals and objectives, and a big part of your investment in your growth should be in content marketing. High quality content is the way to execute […]

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Reaching Your Target Audience With Quality Content

It is no secret that we love content, quality content. We love putting together websites, social posts, blogs, white papers, case studies; you name it, we love it. That’s why we know that quality content means original content. We also know Google is on our side with this one. While the definition of quality is […]

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The Changing Landscape of Content Marketing

Content Marketing Trends Channel your inner Aretha and sing out: C-O-N-T-E-N-T! That’s right, content marketing. Let’s face it, content on the internet changes faster than Lady Gaga changes outfits and can become outdated faster than you can say “papa-paparazzi.” So how do you figure out what is relevant, effective and able to be found above […]

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Creating Content That Follows the Rules Will Win the Race

If you don’t take the time to develop creative and original content for your website, there is a zoo full of animals ready to attack your SEO results. Don’t fret, you will not be literally chased down by wild animals. However, thanks to Google’s search engine patrolling system, if you are not creating content that […]

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