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Marketing Musings

Your lead generation efforts should be evaluated using KPIs that demonstrate a connection to growth.
Choosing KPIs for Your Lead Generation

Does Your Website Design Encourage Conversions? Your lead generation plan likely has key performance indicators (KPIs) designed to measure activities related to visitors on your website, social media activity and other activities. For many companies, the KPIs chosen aren’t effective ways to demonstrate how areas like website design and visitor behavior are connected to your […]

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