Marketing Musings

Investment in content marketing is on the rise, with companies betting on high-quality writing, video and editing.
3 Trends to Include in Your Content Marketing Strategy

Come on, be honest. When is the last time you reviewed your content marketing strategy? If you already have a content marketing strategy, you’re probably operating on auto pilot, churning out content according to your schedule, but rarely stopping to consider whether you’re getting the results you anticipated, and whether there are any new trends […]

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quality content
Are You Tired of Hearing “Content is King?”

Well It Really Is … So Here Are 4 Tips for Creating Royal Content Whether you’re a marketer or a business owner, you’ve probably heard the phrase “content is king” over and over the past few years. We get it — the quality of your content has to be good in order to get people to […]

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new content ideas in branding strategies
Looking Forward to a New Year and New Content Ideas

Four Types of Messages You May Have Overlooked in Your Branding Strategies Time for something new? If you feel your content ideas have been generated and you’ve come to the end of creativity, think again. As the New Year approaches, now’s the time to consider some innovative ways to explore new content ideas for your […]

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Message Creation is the Meat…

In The Barbeque of Content Marketing Anyone hungry? Summer has come to an end which means that BBQs start to dwindle as well. However, do you know what should never end (some would argue BBQs)? Learning. If you’ve been a good student this summer, you’ve been studying all about content marketing through our blogs here […]

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Three Tips for Creating Content for Your Nonprofit

Get These Three Groups of People Involved When Creating Content for Your Brand Creating content on your blog or social media platform is important for nonprofits that run primarily off of donations and fundraising efforts. Telling your story and the tales of those you serve can create passion in the readers, who will hopefully share […]

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Five Handy Tips for Creative Content

Creative content looks different in every industry. However, every reader appreciates a writer making the information easy to digest with short paragraphs, bulleted lists, and subtitles. Each writer has his or her own flair, but these rules for creative content can help your brand gain the readership that it needs: An Interesting Title The key […]

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Message Creation Tips for a Creative Blog

Have you ever felt intimidated by the concept of providing consistent content for your blog? Many business owners shy away from blogs because of the time that must be spent planning for and creating content, especially when other matters of the business need their attention as well. The great thing about blogging for your business […]

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Revive Your Blog

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Great Marketing Means Creative Content

Often times, the concept of creative content gets lost in the overuse of the word. The definition of “creative” is, “relating to or involved with the imagination or original ideas, especially in the production of an artistic work.” Creativity is a vital part of marketing as Google continues to change its search algorithm and information […]

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Turn User Interaction Into Creative Content

All eyes were on Coca-Cola during the World Cup this year, watching in awe as the global brand effectively reached across nations with creative content that started conversations with its 2.4 billion followers. Coca Cola’s marketing strategy is a great source for inspiration on how you can use what your consumers are saying and turn […]

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