Lead Forensics

Marketing Musings

When you have a similar product at a similar price point as your competitors, differentiate with design.
Why Your Business Should Prioritize Design

The role of design has always been important in business, but in recent years the commitment to consistency in design from brands like Target and Starbucks (these people got customers to abandon the words small, medium and large, after all) have elevated consumers’ awareness of good brand design. You could argue that Gap laid the […]

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