Marketing Musings

When you have a similar product at a similar price point as your competitors, differentiate with design.
Why Your Business Should Prioritize Design

The role of design has always been important in business, but in recent years the commitment to consistency in design from brands like Target and Starbucks (these people got customers to abandon the words small, medium and large, after all) have elevated consumers’ awareness of good brand design. You could argue that Gap laid the […]

Read More…

I’m Not Crying, You’re Crying

Why Showing Emotion Is Important For Your Brand You’re sitting on the couch, enjoying a little ice cream and an episode of “Love it or List it” (come on, you know you love that show!) after a long day at work. During a commercial break, you find that one of the ads is stirring up […]

Read More…

Brand Marketing Through Stories: Four Easy Tips

Not a storyteller? Only have vague memories of stories as a child around the family campfire? Don’t worry. The basics of storytelling as part of your brand marketing strategy are simple to learn and simple to apply – yet they are more important than ever to reaching your audience. You’ve likely noticed more brands working […]

Read More…

Videos Answer the Question: What is Your Brand Saying?

You know that content is a valuable tool for your marketing plan. That content, whether it’s engaging social media posts or informational blogs, gives you the opportunity to communicate directly with your consumers. As you prepare to tell your brand story, one strategy that is important to include is a video. Online researchers have found […]

Read More…

Four Ways to Create a Shareable Brand Story

Every brand has a story and it is important to communicate what your company has to offer to current and potential customers. Creating content that people are excited to share on social media is a great way to connect with consumers. How do you create this shareable content? Focus on these four tips: 1. Showcase […]

Read More…

Find Authentic Ways to Tell Your Brand Story

Skype’s campaign about two young girls, both born without arms and that live in different countries, who became friends after connecting for years over video chats, finally meeting in person… WestJet Airline asking flyers what would be their ultimate Christmas present and then delivering those now real “hypothetical” presents to them in person when they […]

Read More…

Million Dollar Questions For Message Creation

Telling your brand story is a monumental task. There are many questions from consumers you need to answer on top of providing a message that consumers can relate to. Where do you start? Here are questions to ask yourself when your focus is effective message creation. Does my message tell a story? Your message creation […]

Read More…