Marketing Musings

Email marketing comes with easily-accessible analytics that allow you to refine your strategy.
38% of Consumers Moved to Action by Email Marketing

Remember 40 years ago when email was just becoming a thing? Maybe you can recall sending your first attachment, or when people were obsessed with email chain letters. The channel has definitely matured into a better place, but it hasn’t lost its glossy sheen. Email marketing remains one of the most reliable ways to engage […]

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Compare your click through rate to the average for your industry to see how you stack up.
Click Through Rate is Our Word of the Week

There are a few key performance indicators (KPIs) that help tell a story of where your company is compared to your goals, but in the digital marketing age, click through rate is one of the biggest. No matter what industry you’re in, your click through rate is an effective metric for determining how effective your […]

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