Marketing Musings

White space is an important element in design composition, helping direct the focus of users as they browse your website.
The Role of White Space in Design Composition

You probably won’t have any trouble making decisions related to font and color scheme, images and menus that you’d like to include on your website’s design composition. You probably have much more trouble envisioning the white space that a smart design includes. Maybe you think of white space as wasted space on any given web […]

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Strike the right balance between persuasive and pushy in your call to action.
Word of the Week: A Call to Action That Inspires … Action, Of Course!

You know you should use a call to action on your landing pages, your social media posts and your content pieces. Despite the effectiveness of simply asking your audience to take the next step, many companies skip out on including a call to action. They either think of it as a detail or aren’t sure […]

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content marketing
Your Call to Action Plays an Important Role in Compelling Content Marketing

Marketing Strategies That Turn Heads Effective content marketing blogs and articles have a number of elements that help peak the interest of the target audience. One that is often overlooked is the call to action. In your call to action you’re telling the audience what to do in order to make the next step in […]

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7 Content Marketing Tips to Map Your Way to Success

In an era where content occupies the driver’s seat of most marketing strategies, you can’t afford to forget your map. Are you driving aimlessly down the road, or do you have a plan of how to reach your destination? According to an article found at Social Media Examiner, nearly 100 percent of marketers are using […]

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