Marketing Musings

Your brand may not require a complete overhaul, but working in some graphic design trends can create new excitement.
Graphic Design Trends for 2020

Is your color scheme lacking pizzazz, your fonts looking tired and your animation falling short? It’s time to update your graphic design to stand out, and there are a few trends perfect for stirring new life into your visuals. Here are a few trends coming for 2020 to look at: Muted Colors: Rather than featuring […]

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Digital Media Makes Availability and Immediacy Paramount in Your Marketing Strategy

Digital media has greatly increased the expectations consumers have for the way brands fulfill customer service. Consumers can interact with your brand at any time of day via digital media. While this expands the window of opportunity for sales, it simultaneously expands the window of availability your brand needs to maintain. It’s no longer okay […]

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brand story
Brand Story Villains: Habits That Creep in and Destroy Business Growth

Branding Strategies Leave Nothing Lurking Around the Corner All too often, brands become their own brand story villains. It typically starts with a busy schedule and too many tasks to complete in too little time. Content gets posted in haste or forgotten all together. Important events creep up and inadequate marketing results in poor attendance. […]

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Branding Strategies Learned from LEGO

How did a company with a foundation in simple plastic building blocks survive the digital age? The LEGO brand certainly took its knocks, but through innovative branding strategies, it has managed to thrive. LEGO was nearly bankrupt in 2003 after its market shares began to dwindle in the late 1990s. LEGO had lost its cool […]

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