Marketing Musings
What We Write
It’s time to gear up for March Madness, so here’s your much-anticipated basketball analogy for this month’s deep dive. This fast-moving sport brings a lot to mind because like marketing, it looks like a lot of chaos out on the court, but if you know about basketball, you know there’s a lot of strategy going […]
Read More… from Score a Decisive Win: No Overtime in Marketing
As a small business owner, you know how important it is for your brand to be in front of customers. Yet many small businesses fail to develop a formal marketing plan. This leads to inconsistent marketing that lacks clear goals and results. If this is you, you have another option. Outsourcing your small business marketing […]
Read More… from Why Outsourcing Your Marketing Is the Secret Sauce for Small Businesses
In today’s competitive market, reaching the right audience at the right time is key for marketing success. Geofencing, a location-based marketing strategy, allows you to target your audience with precision by delivering ads, notifications or promotions when they enter a specific geographic area. Whether you’re a local business looking to drive foot traffic or a […]
Read More… from Give Your Business a Competitive Edge With Geofencing
One of the key elements of a company’s overall image is graphic design, as it plays a crucial role in shaping your organization’s visual identity. A well-crafted visual identity distinguishes you from competitors but also develops brand recognition and trust, helping to establish a lasting connection with your audience. It can be a powerful tool […]
Read More… from Elevate Your Brand With Quality Graphic Design
Ignoring your marketing budget for a short time can feel freeing. PPC ads? Sure! A new direct mail campaign? Why not? It’s a lot of fun until expense reports are due and you’re getting a few questions from your friends in accounting. If you’ve blown your budget in the past, you know how easy it […]
You’re looking for ways to expand the reach of your content marketing and your first thought might be optimizing your content for SEO. While investing in your SEO long game is critical, you also want to consider short-term gains. Pay-per-click (PPC) advertising is an excellent tool to help you meet short-term goals. The first thing […]
If you grew up hating word problems in math, you’re in luck. This one is so easy, you’ll experience true redemption. You might even want to write a giant “A” in the top corner if you’re still a bit traumatized by all the red marks you used to see on your math tests. We’re not […]
When the focus of your marketing content is on people, you resonate more with consumers than if the focus is on sales. And no matter how small or large your business is, authenticity and personalization will always matter. According to a recent blog post from a long-time marketing professional, “Marketing is at its best when […]
Read More… from Marketing in 2025: Steps to Engaging More Consumers
There is a lot of online traffic out there, which can make it difficult to attract attention away from competitors, but consistent digital marketing efforts can pay off for your business. The following are some of the top reasons businesses of all sizes are serious about their digital marketing strategies. Precision Targeting It’s critical to […]
Like it or not, we’re living in a digital era and if you want to connect with your potential customers, you need to embrace digital marketing. Not only is it cost-effective, but it is a way to enhance customer engagement, improve the user experience and attract more quality leads. One of the most valuable tools […]
Read More… from Is Your Business Ready for Digital Marketing? Here’s Why It Should Be