Marketing Musings

Your target audience likely changed gears during the pandemic.
Understanding Search Trends in Your Target Audience

It’s no secret that over the past several months, COVID-19 abruptly changed how you connect with your target audience. It didn’t matter what segment of the market you were trying to reach; as of March they were no longer doing whatever it was they had been doing just two weeks before. As a result, companies […]

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target market
Engage Your Target Market by Integrating Images Into Your Digital Marketing

3 Tools to Enhance Your Digital Marketing Content Creating content that adds value to members of your target market goes a long way in engaging your audience. Did you know that with a few images imbedded throughout your content, you’ll reach even more potential leads? Adding images to your digital marketing materials can increase your […]

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Where in the World is Your Target Audience?

You Will Find the Clues You Need in Tracking Down Consumers Using the Right Online Marketing Tools If you have ever felt as if you are playing a game of cat and mouse with your consumers, you are not alone. Businesses worldwide spend countless resources and time trying to track down exactly where and how […]

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Who is My Target Audience?

One of the most difficult and important tasks as a business owner is to identify “who is my target audience?” If you find yourself asking this question, we can help. You also may want to discover what your market wants to hear, what is important to them and how they would like to be communicated […]

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