Marketing Musings

What We Write

Your B2B marketing should be more focused than ever on listening to your target market.

Refine Your Marketing Strategy Using Customer Feedback

It’s hard to re-frame a customer complaint into a gift, particularly when the complaint might involve a lengthy or expensive resolution. But when you consider that a customer’s feedback could streamline your process for designing or refining your marketing strategy, you might decide your customers’ words are a valuable addition. Here are four ways that […]

Marketing Strategy