Marketing Musings

Your B2B marketing should be more focused than ever on listening to your target market.
Refine Your Marketing Strategy Using Customer Feedback

It’s hard to re-frame a customer complaint into a gift, particularly when the complaint might involve a lengthy or expensive resolution. But when you consider that a customer’s feedback could streamline your process for designing or refining your marketing strategy, you might decide your customers’ words are a valuable addition. Here are four ways that […]

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