Marketing Musings

Changes to Google's privacy policies will mean changes for your marketing strategy as well. Are you ready?
Prepare Your Digital Marketing Strategy for Google’s New Privacy Policies

Google has announced that in 2022, they will no longer allow third-party cookies. What does that mean for your digital marketing strategy? Cookies, the little bits of tasty information that get stored on your computer every time you visit an ecommerce site, allow you to enjoy a personalized experience when you return to that site. […]

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Facebook marketing
Do You Need to Update Your Facebook Marketing Strategy?

Boost Brand Engagement With Improved Outreach If it’s been a while since you redefined your Facebook marketing strategy, it’s time to re-evaluate your approach to this leading social media channel. At the beginning of this year, Facebook announced it was changing its algorithm. This change led to a drop in organic reach. Organic reach has […]

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Facebook marketing strategy
How to Improve Your Facebook Marketing Strategy

Boost Brand Engagement With Improved Outreach If it’s been a while since you redefined your Facebook marketing strategy, it’s time to re-evaluate your approach to this leading social media channel. At the beginning of this year, Facebook announced it was changing its algorithm. This change led to a drop in organic reach. Organic reach has […]

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Facebook marketing strategy
Is Your Facebook Marketing Strategy Effective?

Measure Your Facebook Ads Against Benchmarks No matter what you’re investing your marketing dollars in, you need to know whether it’s working. Your Facebook marketing strategy is no different. Once you’ve begun purchasing Facebook ads, you will want to begin measuring whether it’s aiding in lead generation and, ultimately, conversions. A study conducted by WordStream […]

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