Lead Forensics

Marketing Musings

The best examples of logo design are graphically simple and thematically indirect.
What Makes Great Logo Design?

Do you hear a faint fizzing sound when you see the Coca-Cola logo? Perhaps you crave coffee when you see the Starbucks mermaid. Maybe you get an urge to go for a run when you see that Nike swoosh. Or maybe not. How did these giants of logo design land on such a powerful image […]

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