Marketing Musings

The best examples of logo design are graphically simple and thematically indirect.
What Makes Great Logo Design?

Do you hear a faint fizzing sound when you see the Coca-Cola logo? Perhaps you crave coffee when you see the Starbucks mermaid. Maybe you get an urge to go for a run when you see that Nike swoosh. Or maybe not. How did these giants of logo design land on such a powerful image […]

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logo design
The Holy Grail of the Perfect Logo

The swoosh. The golden arches. The green mermaid. If you could just land on that perfect blend of art and messaging, your sales would soar, your employees would all show up to work on time, and the coffee maker would just know when you’re in the mood for dark roast. It can seem like a […]

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