Today, Monday Morning Coffee is all about you.
Well, not the you sitting there right now, but the future you. The new you.
Maybe you’ve been going about being you all wrong lately. What if you could envision a you in 2026 that takes a different approach?
We’re not talking about yet another New Year, New You plan. This one is all about how to take your marketing to a new level in the next year and what the benefits might do for you.
Better Metrics: One of the most common pitfalls of DIY marketing is relying on the wrong metrics. Vanity counts, such as likes and followers, are sort of like a pat on the back. Nice and friendly, but they don’t produce any measurable change.
Instead, try thinking about your goals for the year, and then aligning your key metrics accordingly:
- Trying to increase web traffic? Measure your click-through rates from other marketing channels.
- Improving your close rate? Do some analytics on your website to see if there are issues causing people to click away.
- Increasing social media engagement? Instead of likes, take a look at engagement metrics like shares and comments.
- Working on SEO? It’s likely time to some keyword research and see if you need an update.
More Free Time: The you of 2026 isn’t working on vacation. You’re not late for your evening plans. The future you is relaxed, with time to enjoy watching the growth in your business.
That future you has outsourced your marketing. Or at the very least, asked for some help putting together a strategy. Outsourcing marketing isn’t an all-or-nothing decision, and future you knows that.
Soon, you’re not just enjoying free time. Other business owners are seeking you out for conversation because they’ve seen your success and they want to know how you’ve done it. Before long, you’ve got an extensive network of business contacts eager to partner with you.
Better Looking: As long as we’re at it, future you is probably well-rested, smiling more and those gray hairs are practically disappearing. It’s all because you decided that New Year, New You was really about your marketing. It’s a whole-person solution, really.
Your best year yet is about to begin. And we hope that at this time next year, you’re tracing it all back to this moment, when you decided to invest in future you.