You’ve swapped your iced vanilla coffee for a pumpkin spice latte. Your flip flops for boots. And your weekends are much more likely to be football games and leaf raking, rather than hanging at the pool. You’ve even started grabbing a jacket every time you head out the door.
The pace of life is quick, but it feels natural. After all, nobody’s craving nutmeg-spiced food in April. Or snuggling by the fireplace in August. As things change, you need to keep pace, or you’re wearing shorts in the snow.
Marketing trends change just like seasons. If you keep pace and refine your strategy to embrace those new trends, it feels as natural as sipping hot cider on a chilly November day. If things feel a bit off, maybe it’s time to do a little analysis and make some adjustments:
Your Audience: If you started a business a decade ago, marketing to Gen Xers in their early 40s, you may find that while your brand is still appropriate for that age group, your audience has changed. They are now Millennials, hitting their early 40s, and your message is not quite right for them.
Evolving Platforms: To explore this concept, look at your primary social media platform. Have they released new features since you developed your marketing strategy? Or maybe while your audience originally leaned towards Facebook, they now tend to spend more time on LinkedIn–which was originally considered your secondary platform.
Lean Into Changes: From cooling temps to new tricks in email automation, your audience is experiencing changes, too. Tell them the amazing new feature you’re offering in your emails that takes them directly to a promotion, or highlight the holiday prep your team is embracing. Your audience isn’t living in an unchanging, sterile world, so make the most of change.
No season captures the essence of change quite like fall. From changing leaves and temperatures to the year drawing to a close, your customers are being forced to consider change. Make the most of this awareness and include it as a part of your strategy! And if you need help, the team at SJC Marketing is ready to work with you. Contact us today to get started.