It’s fun. It’s a bit random.
What, do you need another reason? At SJC Marketing, we hail from various decades, but those of us who emerged from the 80s tend to be a bit loud about it. We’re the last generation that remembers an Internet-free childhood, when we had to go to great lengths to get recordings of our favorite songs: hitting the right button on the boom box just as the DJ finally stopped talking and nailing it again before the commercial.
So, is it any wonder that we’re also a bit passionate about the music of our era?
Take a look at some of the best songs from the 1980s and see if the message matches your marketing style:
Every Breath You Take: The Police
You’re an omnichannel master. You’ve got your social media, Google Ads, email newsletter and landing pages so well coordinated that it seems like everywhere your audience goes, there you are, peeping out at them. But not in a creepy way. Like Sting. Cool and persistent.
Don’t You Forget About Me: Simple Minds
Hey, hey, hey hey.
As a song, it works. As a marketing strategy, it works. Play it cool, though, like you’re part of The Breakfast Club, and try to channel a laid-back vibe. For you, it’s all about email automation. You’re thanking your visitors for spending time on your website, or reminding them of a product they were heavily browsing yesterday.
Eye of the Tiger: Survivor
Maybe you’re not running, lifting and sweating, but you’re focused. You’ve got a strategy that expertly dictates everything you need to do to reach your growth goal. Everything is about the strategy. And when you get there, you might be tempted to call out to Adrian. You get one, okay? But do it quietly.
Hungry Like the Wolf: Duran Duran
You’re after it. That strategy isn’t collecting dust on any shelf; you’re working it with intensity and following each campaign, checking analytics and refining as you go. You’re hungry for new business, never letting everyday distractions keep you from dedicating time to your marketing.
Jump: Van Halen
You’ve got your social media humming, your branding is consistently precise and you’ve got every page on your website optimized for SEO. So, when a new trend comes along, you’re in the perfect position to jump. You can try something and know immediately whether it’s making an impact because your marketing is locked down and analyzed. New ideas in marketing? Might as well.
We could do this all day. There are so many great songs from the 1980s that apply to marketing. If you’re ready to change your tune and get some good marketing practices in place, we’re here with the perfect soundtrack. Contact us today to get started!