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Monday Morning Coffee: May the Fourth Be with You


Monday Morning Coffee logo with a cup of coffee and a smartphone in the background.

Star Wars isn’t just one of the highest-grossing film franchises of all time; it’s also a cultural phenomenon that brings fans together across generations. In honor of the beloved series, today (May 4th) commemorates the iconic line, spoken repeatedly by a variety of key characters, “May the force be with you.” So, Star Wars fans, grab your coffee and read along as we celebrate National Star Wars Day. If you call in to work so you can binge all the movies today, we wouldn’t blame you, either. Heck, if we didn’t have to write this, we might’ve done the same.

A lightsaber glows across lit words that say "May the 4th be with you."

There’s just so much to love about Star Wars; it’s got a bit of everything. It’s a drama, an action movie, a comedy, a romance story, a thriller, and a science fiction film all rolled into one. It’s an entire universe full of new languages, creatures, civilizations, weapons, planets, vehicles and structures. If you’re a Star Wars nerd like some of us here at SJC Marketing, you can understand why it’s so easy to get wrapped up in the lore and universe Star Wars offers. It’s no wonder they keep making spinoffs and movies within the Star Wars universe; it’s full of endless possibilities.

A view of planets and asteroids across a backdrop of dark space.

What really makes Star Wars a fan favorite is its unforgettable cast of characters. Who doesn’t get chills watching Luke Skywalker trust the Force and nail that impossible Death Star trench run? Or hearing Chewbacca roar after helping save the galaxy, again? Then there are the Ewoks on Endor, small, furry and somehow taking on the Empire like it’s nothing. Maybe you prefer the newer side of the galaxy with The Mandalorian, where Grogu (aka Baby Yoda) steals every scene. From Jedi to bounty hunters to tiny green icons, Star Wars has a character for everyone to root for.

The Star Wars character Chewbacca in front of a natural landscape.

Whether you live and die by the original trilogy, obsessively rewatch the early 2000s prequels or find yourself intrigued by the newest Disney-era films, Star Wars remains one of the most exciting and immersive fictional universes out there. So, before the day ends, throw on your favorite Star Wars movie, maybe wear your lucky Star Wars socks and celebrate a galaxy far, far away. Oh, and as you go out into the real world this coming week, on behalf of the Star Wars community and SJC Marketing, “May the force be with you.”

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