If it were possible to pass a taco through the Internet, you know you’d be holding one right now. That’s because everyone loves tacos, and it would make what Monday Morning Coffee is about to discuss so much more…tasty.
Your marketing should be like building a good taco. You should feel free to step away from your screen for a brief ingredient-gathering intermission if you’d like to have a visual and gastronomic experience along with the information. Let’s get started:
Know What Kind of Taco You Want. Are you a soft taco fan? More of a crunchy fanatic? Maybe you build a double-decker, with refried beans adhering your soft taco shell to the outside of your crunchy taco. It’s all delicious. The important thing is that you know what you’re about, taco-wise.
You also need a clear idea about your brand—what distinguishes you in the market, your values and your story. You also need a unique color scheme and look to your marketing, as well as a tone and voice that is all your own.
Where’s the Beef? Or chicken or tofu or whatever. The protein in your taco satisfies hunger, and without it, you’re back to looking for food.
Identify the pain points your target audience has and determine how your product or service provides value to them. It’s the meat of your taco—the reason the potential customer went looking for you in the first place. They had a need (hunger, in the case of a taco) and you had what they needed.
Add the Veggies. Poor veggies. Always stuck being so obligatory. Even if you’re someone who gets beyond lettuce and tomatoes and throws a few onions and avocados on your taco, a part of you longs for extra cheese.
Data in your marketing plan is like the veggies on your taco. It’s not the most fun component of your marketing plan, but it ensures you get something done. It helps you target the right audiences and channels and refine your strategy.
Dollop on the Cheese and Sour Cream. These yummy darlings of the taco world make your finished taco appealing to the hungry. It’s the “Don’t I look delicious?” face of your taco.
When translated to marketing, the cheese and sour cream are like the content of your marketing. It’s how you connect with audiences and convince them you’re worth a little bit of their time. Whether you’re using video, blogs, infographics or a combination of these and other content formats, you’re building a reputation as a leader in your industry.
Put it on a Plate. Your taco needs a way to travel neatly from counter to table, and a plate is likely your best option.
Think of your distribution plan as the plate of your marketing taco. You may have built a beautiful marketing plan, just like a tasty taco, but if it falls apart without getting to the target market, it’s like a taco spilled and broken all over the kitchen floor.
Don’t Forget the Napkin. Tacos are messy! They drip, they dribble, they crack apart and land in a heap on your plate.
Marketing can be messy, too. Circle back to your data analysis and use it to clean up any dribbles and refine any missteps in your strategy.
Ready to talk marketing? Or tacos? Tell you what, let’s talk marketing over tacos. Contact us at SJC and we’ll pick out the best place for both.