Marketing Musings

Monday Morning Coffee With Jourdan Ryan

For as long as she can remember, Jourdan Ryan has loved to write. It is something that has been engrained in her, a desire that she cannot get away from, no matter how many times she thought about changing her major in college. Though she has only been part of the Susan J. Campbell team […]

Read More…

Monday Morning Coffee With Randi Jameson

We want to introduce you to one of our newest additions here at SJC, Randi Jameson. As an avid and competitive equestrian, Randi chose her college based on her hobby and was guided to her major on a whim. Having always nurtured a passion for writing stories, Mass Communications seemed a likely fit. After dabbling […]

Read More…

Monday Morning Coffee: Congratulations to Our Own LuAnn Cadden on Her New Book

A great writer can find a great story anywhere – even hidden behind the green mile marker signs that point to journeys taken long ago, dotting the long stretches of highway that many of us may pass without a second thought. For anyone who has traveled from Chicago to St. Louis, you know that the […]

Read More…

New Report Shows Growth Areas in B2B Content Marketing

A new report on trends in content marketing says that B2B marketers who are enjoying the greatest success share a few key stratagems. Consider what the report said was characteristic of leading content marketers. 1. They have higher budgets According to the report, the most effective content marketers were involved in organizations that devoted 31 […]

Read More…

Blog Writing Tips That Keep Your Audience Coming Back

Building an audience that will return to your blog takes a focused effort to engage the audience with content that keeps them coming back. With consistent creations over a period of time, the audience will grow and they will keep coming back. There is a difference between blogs that have strong and weak audiences. The […]

Read More…

Great Women, Great Stories, Great Content: It’s Celebration Time!

Great content marketing is still all about a great story.  And we’re so glad to be reminded of this truth.                           In our community, the official first day of summer – June 21, 2012 – is an especially bright day as we honor […]

Read More…

Making Heads or Tails Out of Keyword Focused Writing

Keyword focused writing is essential if you want your website recognized. But just as important is the editorial value of the article or blog itself. Creating valuable content on your website is always more important than having a keyword listed numerous times. Make sure your writing is interesting when using on keyword focused writing. If […]

Read More…

10 Tips to Drive Traffic to Your Website

Driving traffic to your website can be a challenge until you find just the right process that works for your company. This traffic is what you need to grow your presence and revenue opportunity on the Internet, making it an essential part of your marketing strategy. There are 10 simple strategies that should be put […]

Read More…