Marketing Musings

Did You Post Your Website and Forget About it?

You’ve seen how brick and mortar stores are always renovating, right? It’s not that they have money to burn, it’s because they understand the importance of keeping things fresh. Once a new website is up and running, many of us fail to change it regularly. This can be a key factor in gaining and keeping […]

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Keys to Successfully Market a New Business

So you’ve got a good product or service and you’re ready to take it to the next level. What does it take to successfully market a new business? It begins with a good website. These days so much of commerce occurs online that not having a website, or implementing one poorly, is the equivalent of […]

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Why Your Web Design Matters

Your website shouldn’t just be a place you hang your logo and contact information. Web design matters because people are very visual – take the success of Pinterest for instance. Nothing new information-wise here, but the way it’s presented, now that’s what makes the difference. Good web design can actually inspire a person to take […]

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Monday Morning Coffee with Let’s Go Local

Like to Travel? Like it More with this New Resource       Going somewhere? If you are, you’re likely to log on to an online map or search your smartphone for ideas of where to eat, shop or visit once you get there. A new resource – letsgolocal.co – helps you find the best […]

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Getting Results with Your Website: Four Simple Tips

Your website is talking to some very important people every day. This includes donors, volunteers, your employee team and people who want to learn more about your organization so that they can make a decision whether or not to get involved. Getting results with your website is critical, and it doesn’t have to be overly […]

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Put the Fruitcake Down: Creating a New Website Shouldn’t Overwhelm

New year, new website, fresh new message to your audience. If the thought makes you want to get up and go find some stale fruitcake as an avoidance strategy, stay seated. A recent post from the Nonprofit Marketing Guide describes how, like writing a book, creating a new website is not a daunting task when […]

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Firms Over Freelancers: An Effective Business Solution

More often than not, two hands are better than none. Such is the case of choosing between a web design firm or a freelance web designer. Both are viable options in today’s marketplace but which one is the most reliable and affordable to your company? The subtle differences wouldn’t warrant choosing one over the other […]

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Effective Web Sites: Graphic Designer or Web Designer? They Must Work Together

Web designers and graphic designs are birds of the same feather. Essentially, both are talented artists working with different sets of rules. Web designers are just that, they design with the Internet in mind. It’s pretty self explanatory yet not that simple. These artists are not only responsible for the aesthetics of a site but […]

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Monday Morning Coffee with Spirit Miller

In the world of Internet Marketing, there are companies that build a website and let it sit and others who take a closer look at the content, their overall goals and content creation to drive more traffic to their pages. It is the latter that we found in Spirit Miller. Fortunately for us, they needed […]

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Website Appeal Getting Stale? Why You Should Update Your Website

Most people view maintenance on their cars like routine oil changes and tire rotations as a necessity, so why is it when it comes to the longevity of website appeal we tend to think the site will take care of itself? The reality is, neglecting to update your website will lead to the same disarray […]

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