Marketing Musings

Companies are Turning to Video Marketing Campaigns to Get Customers

Video Marketing is a relatively new platform many are using to launch their businesses. Take Audi’s “Spock vs. Spock” commercial, for example. This article talks about how such a popular commercial isn’t reaching potential customers on their televisions but on their computers, smart phones or other mobile devices. The reason is the German car company […]

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Video Marketing Made Easy

When you think about content, don’t box yourself in and only consider words on a page. The world of content is much bigger than that. In fact, visually stimulating content presented in the form of relevant images and video marketing is a great way to sustain and increase viewership of your site. Therefore, it’s no […]

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Small Business Revolution

According to an article at SocialNewsDaily.com, small businesses are embracing social networking while 10% are still struggling with their online presence. Where do you land? Is your effort put forth, yielding results? [youtube=http://www.youtube.com/watch?v=bJyqzkWYWnU] […]

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Video SEO Strategy and Creative Conflicts for Your Business

Video is a useful tool for marketing campaigns. But when your video SEO strategy and creative influences conflict, who wins? Nobody. This is why it’s important to integrate the most valuable aspects of both creative and technical components of SEO. Using video SEO strategy goals, users need to be driven from inception to delivery. Doing […]

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B2B Content Marketing Trends

Engaging content is a challenge. Need creative power? At Susan J. Campbell Copywriting Solutions, We Write. You Shine. […]

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Share the Journey

Newsflash: people genuinely are interested in the background of your company. Consumers truly want to know your roots. Where did you begin? How did you make it? Who helped you along the way? We are interested in knowing the story. It helps us, as buyers invest you your product, your tag line, your brand and […]

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Branding in Patterns

When watching a commercial on television, you may begin to associate a certain type of advertisement with certain brands. While advertisers may not come right out and say the name of the product they’re marketing, you know because you have become accustomed to their type of commercials. Each spot may be different, but the general […]

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It’s Holiday Video Time: Heat Up Your Video Content Now

It’s beginning to look at lot like Christmas … video. With the holiday season approaching in just weeks, today is the day to act when it comes to creating new video ads and video content that will capture some customers’ good cheer. In fact, a recent Marketing Profs blog says video may be starting to […]

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Content Driven

What message are you trying to communicate? Are you using all available tools to get that message across to your audience? Content is key. And it’s what you make it. Whether it’s in blog form or a video testimonial…your audience is waiting to soak up what you put out there. Don’t be left at the […]

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Optimize Your Web Presence

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