Marketing Musings

Marketing Strategy Tips for Social Media:

Social media is a necessary part of a good marketing strategy. However, it is always changing and there’s always steps to take your company’s social media presence to the next level. In case you aren’t convinced, here are a couple of statistics to convince you that social media is a powerful tool: Nearly half of […]

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Eight Rules to Conquering Twitter

When developing your social media marketing strategy, Twitter can be an invaluable tool. It can effectively enable you to share information about your company and yourself off the clock. There is no need for third-party content or time-management concerns you are probably getting when using Facebook. In order to get the most of your Twitter […]

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Did You Post Your Website and Forget About it?

You’ve seen how brick and mortar stores are always renovating, right? It’s not that they have money to burn, it’s because they understand the importance of keeping things fresh. Once a new website is up and running, many of us fail to change it regularly. This can be a key factor in gaining and keeping […]

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What’s Affecting your Search Engine Optimization?

Do you have a business that you’d like to see gain more traffic and attention? Increasing sales is an age-old battle that all companies have faced at one time or another. Something you might find interesting is that nearly all consumers conduct online searches to identify and review local businesses. This means that your placement […]

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Branded Content Should Be At the Top of Your Content Marketing Plan

It’s been proven that a majority of consumers don’t trust advertising. They see the advertisement as a way to entice them to purchase a specific product or service. Branding is a different story entirely, and so is branded content. According to Forrester, there are four ways to use branded content to build your brand. Initially, […]

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Even Among Expert Marketers, Content Marketing Strategy is Overlooked

Every good business has to have a game plan. When it comes to content marketing, having a strategy can really bring in new business – starting with blogging. Most companies have seen the success others have had with blogs, so they add it into their list of must haves. The problem is just that, they […]

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The Lure of Creative Content Creation: Fishing for Marketing Success

Imagine that the world out there is one giant lake, full of potential clients.  Your business wants to catch those clients.  What’s the best way to reel them in? If you talk to other businesses fishing on the same lake, they may lean in and whisper confidentially that marketing via social media is the only […]

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The Many Faces of Webinar Marketing

The rapid evolution of technology has altered the way we interact with customers and business partners on a daily basis. Oftentimes there are so many programs that must work together that it can get difficult to manage and keep track of everything. Various software applications from sales to customer relationship management (CRM) must interconnect to […]

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Why Do You Need Content Marketing?

There are a lot of reasons to implement content marketing. If you have a website – you need to promote it, plain and simple. It’s not enough to have a web presence – you have to get in the conversation. […]

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4 Marketing Tips to Step into Spring

It’s finally here – March 20 marks the beginning of spring. Social media is abuzz with tips for organization, spring cleaning, and all things gardening. The transition of winter to spring represents a time of rebirth, a time when everything comes to life. It’s also a good reminder to revisit our marketing strategies to ensure […]

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