Marketing Musings

Customer engagement tactics on Twitter evolve as the company puts new rules on retweeting.
Twitter Marketing: Tips on Letting Your Top Tweets Shine

Finding the Customer Engagement Sweet Spot Twitter, like most other social media sites, is constantly updating its algorithm. We know that the algorithm has historically focused on engagement, which includes re-tweets. How does this affect your Twitter marketing strategy? A recent report from Buffer, a company that helps clients with their social media engagement, highlighted […]

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Flashback Friday, October 26, 2018
Flashback Friday: To Kill a Twitterbird

Remember when everyone was talking about whether Twitter could survive the popularity of other social media platforms? It seemed impossible that Twitter could make it another year, simply because it lacked the flash and versatility of a Facebook or Instagram. In a 2016 blog post, SJC Marketing discussed the likelihood of a Twitter demise, determining […]

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Find out how to gain followers on Twitter by doing your research on the competition.
How to Gain Followers on Twitter in 3 Easy Steps

Make Improving Your Twitter Outreach Part of Your Marketing Strategy Have you ever stressed out about how many followers you have on Twitter? It’s not about ego and it’s not about being in a grown-up version of a popularity contest. It’s about driving your organization forward. If you want to know how to gain followers […]

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Twitter marketing
A Fresh Take on Twitter Marketing

4 Ways to Use Twitter for Better Brand Engagement It’s strange to think that Twitter has been around for a dozen years – seems just like yesterday that we all laughed about calling the content “tweets.” By now you’re well aware of how the platform works for your brand engagement, but is it time for […]

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Monday Morning Coffee
Monday Morning Coffee and Twitter Polls

A Serious Engagement Strategy Wrapped in Fun Tea or coffee? Skittles or M&Ms? Beach or mountains? These quick questions undoubtedly had you mentally responding with your answers (Coffee, M&Ms, mountains, by the way) because you know what you like and you’re probably a little on the passionate side about it. At SJC Marketing, we know […]

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Twitter marketing
Twitter Marketing: Your Best Tweeting Strategy for 2018

Make the Most of Twitter for Businesses If you’re not investing in Twitter marketing, there are some reasons why 2018 may be the right time for you to jump in. Twitter is not Facebook, but for some companies, that’s the best reason to use it. There are a few features on Twitter that make it […]

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Twitter marketing
Twitter Marketing: Is the New 280 Character Count a Win for Marketers?

Making the Most of Twitter for Businesses As we’re sure you know by now, Twitter has officially updated its guidelines to allow 280 characters, doubling the previous 140-character count. While wordy types may be thrilled, finally feeling free to express their views with abandon, there may be a few drawbacks to businesses focused on Twitter […]

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Lil' Susie's Round Up, October 13, 2017
Lil’ Susie’s Round-Up: Twitter is Now Double the Characters and Double the Fun

Twitter is working on an update that will allow a larger character count, increasing your tweets from 140 to 280. There are a few reasons why this can be an advantage for your marketing, here are three: Makes your message even clearer – We’ve all had the conundrum: What can I delete but still make […]

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Twitter marketing
How to Make the Most of New Algorithms for Twitter Marketing

Twitter for Businesses Is Changing You may have noticed some subtle changes on Twitter lately, such as a more populated feed. You may not only see the people you follow, but also some of their reactions and responses to others’ tweets for people and companies that you don’t follow. The changes are due to a […]

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Twitter marketing
4 Tips to Increase Brand Awareness With Twitter Marketing

Changes You Can Make to Improve Your Social Media Marketing Reach When it comes to Twitter marketing, there are a number of mistakes you can make that could cause your target audience to lose interest in your content, but follow these tips and you’ll attract more eyes to your brand and keep consumers engaged with […]

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