Marketing Musings

Developing a Content Marketing Plan for Success

A successful content marketing plan includes employees, partners, and customer service to really establish the brand across multiple channels. There are three key objectives when tackling content marketing in 2013. The first thing is that you need look past content marketing as a buzzword. Understand that it is more than a simple info graphic embedded […]

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7 Content Marketing Tips to Map Your Way to Success

In an era where content occupies the driver’s seat of most marketing strategies, you can’t afford to forget your map. Are you driving aimlessly down the road, or do you have a plan of how to reach your destination? According to an article found at Social Media Examiner, nearly 100 percent of marketers are using […]

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Making the Most of Your Twitter Skills

What is it about that little blue bird that has everyone so chirpy? Like it or not, Twitter has become a powerful communication tool that marketers cannot afford to ignore. To fully leverage this platform, however, requires some planning and attention to detail. The following steps will help you get started. Get your information into […]

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The Power of the White Paper: Try It as Part of a Focused Content Marketing Strategy

Good news:  If you’re producing great marketing content for your organization, you’re already well on your way to a great quality white paper that can increase site traffic across all your content marketing platforms. Get ready to learn about the power of the white paper. What exactly is a white paper? Though not as commonly […]

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Monday Morning Coffee with Collision Repair Specialists

Our Monday Morning Coffee focus is now turning outward, focusing on businesses within our community that are capturing our attention. Some of the organizations we will feature in this spotlight are SJC clients, while others are simply demonstrating success on their own accord. For this week, we want to spotlight Collision Repair Specialists (CRS). Members […]

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Can Twitter Tweak Your Profits

Twitter is a powerful tool for driving traffic to your site and generating a buzz for your business, if you use it correctly. Sending a new tweet on occasion won’t generate a great deal of traffic; you need to make sure you capture your audience and build a rapport with them through a consistent and […]

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