Marketing Musings

Influencers: The Fuel Behind Successful Social Media Marketing

Have you Heard About This Social Media Trend? What is it about these popular people that have such an impact on what others are interested in? It may seem like a trivial question, but these influencers represent a social media trend that is helping brands get a strong foothold on their target audience. Popular people […]

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Hashtag: An Important Tool for Your Business.

The little hashtag symbol (#) has become the icon for social media. It all started on Twitter in August 2007. At the time, it was used to create “whispers” which gave users the ability to partially restrict posts to a small, more intentional audience. Eventually these “whispers” soon became a way to categorize tweets, thus […]

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