Marketing Musings

Lil' Susie's Round Up
Lil’ Susie’s Round Up: It’s Time to Get Transactional!

Adding transactional emails into your current email marketing mix may be an untapped opportunity for your brand. Customers are much more likely to interact with transactional emails than traditional marketing emails. Transactional emails consistently lead to higher click-through rates and customers will be satisfied that the emails being sent to them have a personal touch. […]

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