Marketing Musings

Your Brand Strategy: Protection in a Digital Society

Target took a massive hit to their brand when they announced that hackers gained access to close to 40 million customers’ credit and debit card information. While Target has taken every effort to make sure their customers feel safe and secure while continuing to shop at their stores, their Buzz score (developed by polling site […]

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Build Brand Awareness With the Top Content Marketing Strategies

Content marketing strategies aren’t limited to niche companies on the cusp of greatness. In fact, big brands like Red Bull and Colgate are realizing it’s a great way to gain customers and make them loyal ones. Just like fishing, if you have something good on the hook . . . the fish will bite, right? […]

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