Marketing Musings

Add Email Newsletters to Your Internet Marketing Strategies

Most Americans have an email address and many people have several for different parts of their lives, like school, work and personal. Many brands have jumped on the email newsletter bandwagon, however, many companies are struggling to keep people opening the emails they are sending. We’ve compiled this list of five things to remember when […]

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Monday Morning Coffee With Tobiason Studio

It’s true – not everything that glitters is gold. A lot of it is green, blue, red, or mixed materials and made locally. In northwest Missouri, one business is retaining the age-old art of stained glass and giving it their own twist. Tobiason Studio, located in downtown St. Joseph, MO, captures attention easily when driving […]

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Personalized Communications: Brand Your Business’ Service

Differentiate your brand with great customer service. This is not new for anyone who has worked in a business before. However, using personalized communications with your consumers is a great way to go a step further than one-size-fits-all solutions. Why should you use personalized communications in your customer service? People may start talking about the […]

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Hashtag Smarter: Create Your Own

A hashtag is a way to categorize each and every post given the content you are pushing out. Sometimes they are used to promote the post for a particular brand or a specific event. Other times they are used ironically or even just to give context to the post written. They are a way to […]

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Lettuce Dream: How A Non-profit can “Turnip the Beet” on Social Media

One of my favorite jokes that always make my kids giggle goes something like this: “What did the cabbage say at the dance party?” “Lettuce turnip the beet!” I know you’re giggling now too. It’s just too funny to pass up. I know I am not the only one out there that enjoys a good […]

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Which Comes First: The Content or the Content Marketing?

In the world of marketing, content is everywhere. Your successful marketing strategies revolve around your ability to provide unique, engaging content through which you share your brand story with your target audience. But don’t count your chicks before they hatch. It is important to recognize the difference between content and content marketing in order to […]

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Major Pinterest Faux Pas

There are a variety of factors that play into a successful Pinterest account. This can make it easy, but it can also open doors to a number of simple mistakes. A successful social media marketing strategy takes time and a clear plan, along with the willingness to own your mistakes and make changes. Are you […]

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Win the Digital Marketing Race With These Steps

Once you get the green light to put your digital marketing plan into motion, there are many steps to take initially that can help you win the race. The tricky part of putting together a marketing strategy is planning ahead and training for the race before it starts. Here are ways to prepare your digital […]

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Social Media Trends for the 2014 Holiday Season

While consumers are still finding the best pumpkin for carving and focused on winning the costume contest, you need to begin thinking about the Thanksgiving and Christmas seasons. Marketing, as a whole, takes time to create and execute. This includes any and all social media marketing you plan on including. Marketing has always been crucial […]

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Monday Morning Coffee With Dr. Rosenak’s Optical Options

How to Put More “You” in Your Brand Message If you love to mountain climb and explore the nation’s great landscapes, then a career helping other people achieve their own “new view” makes perfect sense. This week’s Monday Morning Coffee explores how optometrist Dr. Steven Rosenak carries his own passion forward into a total-package customer […]

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