Marketing Musings

3 Must Haves for Content Marketing Plans

You know what content is. You know what marketing means. But when you put the two elements together, do you know what needs to happen in order to create a content marketing plan that will take your advertising strategy to the next level? Here are three tips that are important to consider when crafting your […]

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Digital Marketing in 2015

The new year is always a good time to step up your game; kick it up a notch; try new things, right? By now, it’s well understood that image-centric social media is an extremely valuable part of your digital presence as a brand. Visuals will only continue to be vital to your overall social media […]

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Content Marketing Trends for 2015: Quick Dos and Don’ts

Thinking about your message strategy for the coming new year? You should know what experts say are the “must dos” and the “don’ts” for 2015. Before you read on, know this – to be successful, your message strategy needs to be carefully planned and laid out. Within an editorial calendar include your keywords, your content […]

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What Your Team Needs to Know for Your Social Media Strategy to be Effective

Building a strong social media strategy takes many steps and valuable time in order to executive it effectively. Carrying out that strategy takes teamwork from all of the members of your company, not just your marketing team. It is important to make sure all personnel understands the elements of a social media strategy so that […]

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Making Your Consumers Your Salespeople with Targeted Online Content

If you have a Facebook profile, chances are high that you’ve seen one of your friends post “Does anyone know where I can get a [fill in the blank]?” on their timeline. Whether your brand is there or not, consumers are going online to search for the products and services they need. That is the […]

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The List That Counts the Most: Planning for Online Marketing

You make lists to keep yourself organized. There are grocery lists, to do lists, check lists, honey-do lists and many more. Before you start planning your strategy, there are things to check off your list to that will assist you in reaching your online marketing goals. When you are ready to create your plan, consider […]

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The Importance of Blogging: Indisputably Important for Your Business

Blogging. Why do so many organizations do it? Is it just for sharing pet and kid photos? The truth about blogging is pretty straightforward. It gives you clout among your audience. It helps you with website search rankings. It gives your audience valuable information on a regular basis to read, share and comment on. It […]

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The Value of Human to Human Communication to Meet Customer Expectations

There is a concept regarding communications and business marketing that seems to be overlooked at times. Have you ever considered that “business to consumer” marketing could also be thought of as “human to human” communication? The fact is, we are all human, no matter if we are sitting in front of a computer writing social […]

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Monday Morning Coffee: Giving Back to the Community During the Holidays

The year is coming to a close and two big holidays are coming up. As your company is searching for a way to break through the noise of Black Friday ads and gain customers for the holiday season, don’t forget to give back to your local community. In the St. Joseph, Missouri area there are […]

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How Tailored Social Media Strategies Will Benefit Your Brand

Each brand is different, so creating a unique plan to communicate to your consumers is vital. When it comes to working on your marketing strategy it is important to know your audience and create tailored strategies to reach them. Within your marketing strategy, however, it is key to implement a separate plan for your social […]

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